News

news

Home page

Industry Focus! Overview of China's Laser Printer Industry: Towards Multifunctional Integration

Release time:

2023-07-04 13:51

1、 Development environment: Social consumption is constantly upgrading, and residents' demand for printing is increasing

The printer industry has developed to this day, and its product application range has been quite extensive. Common uses include office and office printers, commercial printers, specialized printers, Bluetooth printers, home printers, portable printers, network printers, universal printers, etc. Printers in China are mainly used in government, finance, households, transportation, telecommunications, medicine, education, and other fields. With the increasing demand for printing in downstream fields, the overall size of China's printer market has shown a growth trend in recent years. During the period from 2016 to 2021, the size of the national printer market increased from 27.65 billion yuan to 35.21 billion yuan, with an increase of 7.56 billion yuan in printer market size. It is expected that the size of the national printer market will continue to grow in 2022, with the potential to reach 36.9 billion yuan. With the increasing income level of Chinese residents and the continuous upgrading of consumption, the demand for printers in society will continue to increase. With the good trend of expanding the printer market, the market size of laser printers is also expected to continue to expand.

2、 Development status: The laser printer market accounts for the largest proportion, and product market prices have been increasing year after year

With the increasing demand for printing from both families and individuals under the policy of "double reduction" and automation of office work, especially during the 2020 pandemic when students learned online from home and office groups worked remotely from home, there was a large demand for printing learning materials and documents, leading to a surge in demand for home printers and becoming the main driving force for the growth of the laser printer market. In 2020, the sales of laser printers nationwide reached 8.89 million units, with a growth rate of 3.01%, an increase of 800000 units compared to 2016. In 2021, with the gradual control of the epidemic situation, the demand for household consumption market has declined, and the demand for office printing is still the mainstream. With the continuous growth of the number of students and office workers, the scale of China's laser printer consumption market will continue to expand in the future. With the increasing variety of laser printer products and the increasingly prominent advantages of functional quality, it is being accepted by more and more people. During the period from 2016 to 2020, the annual sales of laser printers in China increased from 20.11 billion yuan to 23.85 billion yuan. The annual sales of laser printers in 2020 increased by 3.74 billion yuan compared to 2016. From the perspective of market price situation, the average price of laser printers in China is showing an upward trend. In 2020, the average price of laser printers in the national market was about 2683 yuan/unit, with a growth rate of 1.2%. Compared to the average market price of laser printers per product in 2016, it has increased by 197 yuan.